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''Folha de S.Paulo'', also known as ''Folha de São Paulo'', or simply ''Folha'' ((:ˈfoʎɐ), ''Sheet''), is a Brazilian daily newspaper founded in 1921〔(【引用サイトリンク】url=http://www.brazil.org.uk/press/brazilian-media.html )〕 under the name ''Folha da Noite'' and published in São Paulo by Empresa Folha da Manhã. The newspaper is the centerpiece for Grupo Folha, a conglomerate that also controls UOL (Universo Online), the leading Internet portal in Brazil; newspaper ''Agora São Paulo''; polling institute Datafolha; publishing house Publifolha; book imprint Três Estrelas; printing company Plural; and, in a joint-venture with the Globo group, the business daily ''Valor'', among other enterprises. Throughout its history, Folha has always been a nimble publication, more responsive to social needs than its main competitors, all of which identified with the political and business ruling classes. It went through several phases and was targeted at different audiences – urban middle classes, rural landowners, the civil society -, but political independence has always been one of its editorial cornerstones. Ever since 1986, Folha has the biggest circulation among the largest Brazilian newspapers – according to data by IVC (Instituto Verificador de Circulação), in January 2010, circulation was 279,000 copies on weekdays and 329,000 on Sundays. In company with "O Estado de S. Paulo" and "O Globo", Folha is regarded as one of the most influential daily news vehicles in Brazil. Among daily newspapers, Folha has also the news Website with the largest number of visitors.〔(IVC - Instituto Verificador de Circulação )〕 == History == Folha was founded on 19 February 1921, by a group of journalists led by Olival Costa and Pedro Cunha, under the name ''Folha da Noite''. It was an evening newspaper, with a project that privileged shorter, clearer articles, focusing more on news than on opinion, and a positioning closer to the themes that affected the daily life of the paulistanos (São Paulo city dwellers), particularly the working classes. The paper was competing against ''O Estado de S. Paulo'' the leading newspaper in the city, which represented rural moneyed interests and took on a conservative, traditional and rigid posture; Folha was always more responsive to societal needs. Business flourished, and the controlling partners decided to buy a building to serve as headquarters, a printing press and then, in 1925, to create a second newspaper, ''Folha da Manhã''. Also in 1925, ''Folha da Manhã'' premiered Juca Pato, a cartoon character drawn by Benedito Carneiro Bastos Barreto (1896-1947), better known as Belmonte. Juca Pato was supposed to represent the Average Joe, and served as a vehicle for ironic criticism of political and economic problems, always repeating the tagline "it could have been worse". The two ''Folha'' newspapers criticized mainly the Republican parties that monopolized power back then; the newspapers campaigned for social improvement. The company was involved in founding the Democratic Party, an opposition group. However, in 1929, Olival Costa, by then sole proprietor of the ''Folhas'', mended his fences with the São Paulo Republicans, and broke his links to opposition groups connected to Getúlio Vargas and his Aliança Liberal. In October 1930, when Vargas led a victorious revolution, newspapers that opposed him were attacked by Aliança Liberal supporters. Folha's premises were destroyed, and Costa sold the company to Octaviano Alves de Lima, a businessman whose main activity was coffee production and trade. 抄文引用元・出典: フリー百科事典『 ウィキペディア（Wikipedia）』 ■ウィキペディアで「Folha de S.Paulo」の詳細全文を読む スポンサード リンク
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